The bird brand of toilet paper/bathroom tissue Charmin refers to in its commercials is Canada's White Swan. Kruger Products, a Quebec-based manufacturer makes White Swan products.
In addition to bathroom tissue, White Swan also has a line of environment-friendly paper towels, facial tissue and napkins. White Swan products that are manufactured in eastern Canada use 100% recycled paper and up to 80% post-consumer material. Products manufactured in western Canada are made with wood fiber from the brand's own renewable tree farms.
In interesting toilet paper news, California just reported that the budget for toilet paper at the state's 280 parks is $250,000 every year. The amount of toilet paper used at a park is used by department heads to measure a park's popularity. Hearst Castle has the biggest use of the product out of all of the state's parks. Other large consumers of state toilet paper are Los Angeles County's Santa Monica State Beach and Will Rogers State Beach.