The bird brand of toilet paper/bathroom tissue Charmin is referring in its commercials is Canada's White Swan. Kruger Products, a Quebec-based manufacturer makes White Swan products.
In addition to bathroom tissue, White Swan also has a line of environment-friendly paper towels, facial tissue and napkins. White Swan products that are manufactured in eastern Canada use 100% recycled paper and up to 80% post-consumer material. Products manufactured in western Canada are made with wood fiber from the brand's own renewable tree farms.
Visit Charmin’s official YouTube channel to catch the best of their fun videos as well as info about Charmin Ultra Soft, Ultra Strong, and Basic toilet paper.