German company, and one of the world's leading cosmetics supplier. It starts with W?

The answer is Wella.

Wella is Germany's largest (the world's second-largest) producer of hairdressing products for home and professional use. Wella AG operates in Darmstadt as the head company of the worldwide Wella Group.

In the latter half of the 1980s, Wella took a significant step forward into the international hygiene-products market. This period was marked by a number of acquisitions and diversifications into new fields, by expansion into new markets, and by heavy investment in new production technology. Subsidiary companies of international importance include the French companies Parfums Rochas and René Garraud.

The company extends throughout Asia/Pacific, bringing hairdressing innovation to every corner of the world. Wella is acquired by Procter & Gamble in 2003 and the respective hair and fragrance businesses are combined. With its salon industry under P&G Professional Care, Wella is now part of the biggest company in the world.

Tip! To find the latest updates about Wella, just visit their Facebook page or follow them on Twitter @WellaHairUSA.

Tags: cosmeticsgerman 

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