Captain Elliott Neese has a sponsorship deal with the company 686 Technical Apparel, so he's paid to advertise for the company.
Neese became one of the youngest crab captains in the Bearing Sea. Born in Mexico, later moving to California briefly, and then on to Alaska, Neese began fishing by the age of 10, and started crab fishing by 18; by 19 he was captain of his first cod boat.
He became the youngest crab captain at 28, and saw stardom on Discovery Channel's The Deadliest Catch.
The 8th season finale of The Deadliest Catch just aired on June 12, 2012; no word yet on a 9th season.