Why is skoal xtra cheaper than regular skoal?

Must Be 18: Skoal introduced Skoal Xtra in 2011. This new version of the classic smokeless tobacco was briefly sold at reduced prices. This was part of the marketing campaign designed to encourage smokeless tobacco users to try the new product.

After an introductory period the price of Skoal Xtra rose to be the same as regular Skoal flavor.

It also delivers a higher level of nicotine, and people that enjoy it have said that it has no sweetness, but a good aftertaste.

Skoal Xtra comes in 8 varieties:

• Skoal Xtra Crisp, Pouches Skoal Xtra Rich, Pouches Skoal Xtra Mint, Pouches Skoal Xtra Wintergreen, Pouches Skoal Xtra Crisp, Long Cut Skoal Xtra Mint, Long Cut Skoal Xtra Wintergreen, Long Cut Skoal Xtra Rich, Long Cut