What does the penalty "embellishment" mean in hockey?

In ice hockey, 'embellishment' (also called 'diving') is any player who blatantly dives, embellishes a fall or a reaction, or who feigns an injury shall be penalized with a minor penalty under this rule.

A goalkeeper who deliberately initiates contact with an attacking player other than to establish position in the crease, or who otherwise acts to create the appearance of other than incidental contact with an attacking player, is subject to the assessment of a minor penalty for diving/embellishment.

Everyone in the league knows who the "usual suspects" are, and players like Ryan Kesler, P.K. Subban and Mike Ribeiro don't get the benefit of doubt too often.

Here are the 15 worst offenders of diving in the NHL today.

Friday, December 09 2016
Source: http://www.hockeywilderness.com/2013/8/17/4621784/nhl-rules-that-should-be-changed-diving-embellishment