Schlotzsky's, the name of the privately held franchise chain of restaurants specializing in sandwiches, is said to have no special significance and is not the name of an original owner.
Founded in 1971 by Don and Delores Dissman, who modeled the sandwich on the muffulettas they discovered in an Italian grocery store in the French Quarter of New Orleans, came up with the name Schlotzsky's for no other reason than it seemed to fit.
The uniquely named company (for no particular reason) quickly became a favorite in South Austin. Targeting hungry college students, the Dissmans decided to open their second restaurant in Dobie Mall just a few years later. In 1977, the couple began franchising their unique concept, and Schlotzsky’s quickly became a Southeastern favorite.
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