USED JEANS...a brand of jeans from the late 80's to mid 90's was founded by who.

USED Jeans, a French brand of quality jeans was founded by Dov Djeribi. In the mid 90's his sons Benjamin and Michael transformed this brand of USED feminine garment into a denim label.

In 2009, Benjamin and Michael Djeribi bought the name and models of Cimarron jeans from the Saez Merino group which is in liquidation. The objective is to give the brand a new lease of life by accentuating its trendy and innovative side.

Cimarron is a Spanish jeans brand. Founded in 1979 by the Spanish family Saez Merino, Cimarron is the little sister of Lois, the other well-known Spanish jeans brand.

In the early ’90s, Cimarron introduced stretch jeans to the female jeans market. With this style, Cimarron was the first brand to break away from typical American vintage looks.

The brand still publishes its models under the name of Cimarron, which allows it to benefit from the notoriety acquired in the past. The price range has also remained stable, as USED Jeans did not align Cimarron's selling prices with its own.

Of interest, check out The Best Jeans Brands You Should Be Wearing But Might Not Know About featured on The Huffington Post.

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Wednesday, September 27 2017