Amazon Prime Day 2017 kicks off at 9 p.m. ET on July 10 and runs until 3 a.m. ET on July 12. Amazon says new deals will be offered every five minutes.
It's the third installment of Prime Day, and the event has already proven to net massive sales. This year the company has promised it will be bigger than ever, with discounts on hundreds of thousands of items for Prime members all over the globe.
Amazon has given a few hints about what's to come. If past years are any indicator, the deals will encompass a wide, if not comical, variety of items.
Prime Day will actually run a bit longer than 24 hours. Greg Greeley, vice president of Amazon Prime, says the goal is to offer deals to "a record number of shoppers."
Amazon says customers who do not already have Prime memberships can sign up on or before July 11 to take advantage of this year's deals. Prime costs about $100 per year.
Amazon advises shoppers to use the Amazon app, where deals will be posted 24 hours ahead of time. You can even set an alert for when the offer begins. Read more at CNNMoney.
Prime Day Spotlight Deals start soon! Find featured Prime Day deals right at Amazon.com, starting at 9pm ET. If you have an Amazon Alexa device, Voice Shopping deals start at 7pm ET.