As reported by FinancialTimes, while Netflix's lowest-cost “Basic” plan will remain at $7.99 a month in the US and £5.99 in the UK, its most popular “Standard” tier that includes high-definition video will cost a dollar more at $10.99 (up 50p in the UK to £7.99).
A “Premium” subscription, which includes simultaneous viewing on four screens and ultra-HD 4k video will rise from $11.99 to $13.99 in the US, and from £7.99 to £8.99 in the UK. Customers will begin to receive notifications of the price increase later this month.
The increases for both existing and new subscribers in two of its largest markets follow rises in Australia, Canada and Brazil earlier this year.
“From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster,” Netflix said.
The world’s largest subscription video streaming service last announced a price increase in October 2015 for new customers in the US, with the rise kicking in for existing customers a year later.