Alexa Hente is actually “El Exigente”. It's the name of the choosy Colombian coffee buyer who appeared in a series of TV commercials for Savarin Coffee Company in the 1960s and 1970s.
Carlos Montalbán (brother of actor Ricardo Montalbán) played the role El Exigente - "The Demanding One." The TV commercial saw El Exigente sat down to test taste a cup of coffee, all the local villagers crowded around him in anticipation of his opinion. If he smiled, the entire community rejoiced, for El Exigente only chooses those coffee beans that are deemed to be of the finest quality.
Check out 5 tips that will change the way you brew coffee at home, shared by CNET.