Southwest has a very broad target demographic. They appeal to customers that are price-conscious and don’t mind the “no-frills” philosophy. This translates to a lot of small business owners, middle-class families, young adults and travelers traveling short-distances.
In order to keep costs down, Southwest runs a simplified airline, with a single type of aircraft, no class seating or assigned seats, no movies and no meals on board. To keep the customers happy and loyal, Southwest really emphasizes customer service.
The TLC network has a reality show about Southwest Airlines called On the Fly. It airs Thursdays at 9pm/8Central.