What is the meaning of the tree logo on the Timberland boot?
Timberland means "land that is covered with trees and shrubs". The company's logo is a tree – representing the environment. Being green is a selling point for the company with policies dedicated to prolonging a responsible, sustainable enterprise.
What do you expect from a company with a tree for its logo? Timberland uses only renewable and recyclable materials which are made using solar and wind energy, and distributed by green freight. Many of Timberland's boots have rubber soles created from reconstituted tires, and sustainability is key to the company's brand.
In celebration of its 40th anniversary Timberland re-introduces one of the most esteemed outdoorsmen boots of all time – the World Hiker Boot. Read more at SoJones.