What is the demons name in the up coming movie sinister

In the film Sinister, the demon's name is Bughuul, a pagan deity. Bughuul inhabits its victims in horrendous ways, and has a penchant for consuming the minds and souls of children to sustain himself.

The film opened in theaters on October 12, 2012 and stars Ethan Hawke, Juliet Rylance, and James Ransone.

Scott Derrickson wrote the screenplay and directed the movie, his first horror since The Exorcism of Emily Rose in 2005.