The brand with a backward C and a forward facing C is Chanel. Founded by Coco Chanel in the mid 1920s, Chanel was created as a mix of comfortable and practical "working costume" designs. She started her legacy with 2 boutiques that employed nearly 300 people and developed into a world renowned fashion designer.
Her famous fragrance "Chanel No 5" was created in the 1920s. After her death in 1971, Karl Lagerfeld took over the business and added a modern twist to the designs.