What is Platineve?

Platineve is a proprietary jewelry plating that is mostly platinum and other metals such as rhodium (but is nickel free). It is reportedly more lustrous and claims to have a higher resistance to scratching than other white metal platings currently on the market which makes it desirable in jewelry plating.

You will see it featured in necklaces, earrings and rings under the Platineve branding.

Shop top-rated Platineve Jewelry at jtv.com.

To make your jewelry last a lifetime and beyond, certain care should be taken in the wearing, cleaning and storing of each piece. Find jewelry care and cleaning tips at HSN.com.

When considering a major purchase like a piece of jewelry, it’s best to make a few decisions before you begin shopping. Check out this jewelry buying guide shared by Consumer.ftc.gov.