What does the slogan 'banquet beer' on a Coors original bottle mean

When the miners came to town for supplies, Adolf Coors would throw banquets for them as a way to thank them for their patronage and to promote his local brew. This is how the Original Coors became known as the "Banquet Beer" to all the miners.

In 1873, Adolph Coors opened "The Golden Brewery" in Golden, Colorado. Golden was the hub for much of the mining in and around the Rockies. In 1936, Coors added “Banquet Beer” to its name. The "Banquet Beer" became a part of the Coors’ name as a homage to lively gatherings and a western legacy.

Molson Coors currently pays the highest stock dividend of all major beer brewers at 2.9 percent.

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Friday, October 12 2012
Source: http://www.coors.com/stories/history/

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