Neff on Neff Headwear, Inc. is the surname of its founder, Shaun and Joe Neff.
The brand was launched in 2002 by Shaun and Joe Neff in Southern California, it was the first authentic core snow and skate headwear company in the world.
Neff is an active youth accessory brand supported by some of the biggest actions sports athletes in the world as well as key personalities across the globe.
Today, Neff is growing faster than ever as it continues to evolve into active fashion. Neff recently has teamed up with NBA superstar Kevin Durant to launch NeffWear, an active lifestyle underclothing collection designed for those who live to play.
Neff continues to evolve through recent collaborations with Disney, The Simpsons and Richard Sherman, adding to their impressive list of celebrity endorsers. Previous collaborations include Snoop Dogg, Deadmau5, Wiz Khalfia, Mac Miller, Kate Upton and Scarlett Johansson. Neff continues to grow and stay on the pulse of youth culture while living by the anthem “Forever Fun."