Budweiser “Born On” date located at the bottom of the cans and bottles tells you exactly when your Budweiser was brewed. It’s their way of ensuring that each time you pick up a cold one, it’s as fresh as it can possibly be. Budweiser and Bud Light has a 110-day shelf life.
In February 2012, Budweiser, the iconic global beer brand, introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries.
By using their Smartphone to scan the QR code on Budweiser packaging, downloading the free “Track Your Bud” app or visiting TrackYourBud.com, consumers can enter the Born On Date found on bottles and cans and be taken on a guided tour of the creation of their individual beer by the Budweiser brewmaster responsible for it.
“Track Your Bud” content will provide beer drinkers with visibility into the source and selection of ingredients, Budweiser’s seven-step brewing process, when their beer began Beechwood aging and which brewmaster tasted it multiple times throughout its brew cycle to ensure their beer meets Budweiser’s high quality standard.