According to PEW Research Hispanic Trends Project published on August 29, 2013, more than half (55%) of the U.S. Hispanic population resides in three states: California, Texas, and Florida.
California has the nation’s largest Hispanic population, with around 14.4 million Hispanics. California’s Hispanic population alone accounts for more than one-fourth (28%) of U.S. Hispanics.
In New Mexico, Hispanics make up 46.7% of the state’s population; this is the highest Hispanic population share among the 50 states and District of Columbia. Maine, West Virginia, and Vermont were among those states with the lowest Hispanic population shares, at 1% each.
The latest piece of research from BIA/Kelsey’s Consumer Commerce Monitor Study, found that Hispanic consumers are more likely to use social media for local shopping, at least on some platforms. Find out more at MediaPost Communications.