According to Foxbusiness.com, Daytona installed bigger seats and eliminated the grandstands along the back straight, going from 147,000 seats to a capacity of 101,500.
Since 2012, NASCAR stopped releasing attendance numbers leaving sports fans, analysts, and commentators without any information on how many people are actually attending races.
The last attendance figures released in 2012 for the Daytona 500 showed attendance around 140,000 fans. This sounds great until one realizes that in 2011, just one year before, around 182,000 attended the race. As per Forbes, with attendance falling at large races, it is presumable that NASCAR does not want to publicize this phenomenon.
Just recently, the 2016 Daytona 500 produced record social/digital consumption numbers for NASCAR. This year’s edition of The Great American Race generated the most NASCAR-related social conversation on any single day since the beginning of the NASCAR Fan and Media Engagement Center (FMEC).
It also set a record for most impressions generated in one day by NASCAR’s social channels, a 63% increase compared to last year’s Daytona 500. NASCAR’s digital platform generated 2.1 million unique visitors and 13 million page views.