How did the Chrysler tc by maserati get it's name
The name of the “Chrysler TC by Maserati” came from three places:
“Chrysler” contributed its marketing, sales and engineering expertise.
“TC” stood for “Touring Convertible” which meant the car was built with functionality in mind and a convertible top.
“Maserati” contributed its high-end image and craftsmanship.
As far as how these two companies came together to manufacture the TC, it’s quite simple: a couple buddies wanted to build a car together. In this case the buddies were Lee Iacocca (head of Chrysler) and Alejandro de Tomaso (owner of Maserati).
Due to lucky timing, the two automotive pioneers met when they were with Ford and sparked a friendship. Due to unlucky timing, the TC was a flop. It was supposed to be introduced as a Chrysler with Maserati class. Later the Chrysler LeBaron would come out as an economic cousin.
However, because of design issues, the cheaper LeBaron came out first. So, instead of the LeBaron being the workingman’s version of the classy TC, the TC ended up being received as an overpriced LeBaron.
Some remember the TC as an incredibly innovative joint-venture between two automotive giants. Many remember the TC as Frankenstein’s overpriced monster…with wheels.
There are industry rumors that the two brands will do business together again. Some are whispering about a 2013 Maserati based on the Chrysler 300. The entry-level sedan is said to be tentatively named the Maserati Levante.