DID ROB DYRECK I CORE CRUNCHER PRODUCT SUCCED

In terms of sales figures, the iCore Cruncher was not a success for Rob Dyrdek. This was largely due to an issue with production volume. Specifically: none were known to have ever been manufactured or marketed besides the ones seen on “Fantasy Factory”.

An episode of “Fantasy Factory” originally airing August 2, 2010 was based around Rob trying to sell the multifaceted iCore Cruncher. Rob tells his cousin Drama that his fitness trainer invented it and demonstrates how the device works. This motivates him to produce a television ad in character as infomercial fitness pitchman Barry Bright.

The iCore Cruncher might be considered a personal success for Dyrdek considering he earned $140,000 making that episode of Fantasy Factory, as he did for every episode that season.

78% of those polled on MTV’s website said they would buy the fitness device based on Dyrdek’s commercial. The skater/salesman/television star turned 38 on June 28, 2012.