The mass media performs the following main functions: 1. entertainment, 2. reporting the news, 3. identifying public problems, 4. socializing new generations, 5. providing a political forum, 6. making profits.
The mass media's influence is more prominent during political campaigns because news coverage of a single event could turn out to be the most significant factor in putting a candidate ahead. Not only does the mass media have extensive authority in political campaigns, but they can even exercise power over government officials and affairs.
Recently, the editors of Britain's principal national newspapers met Wednesday, 5 December 2012, under pressure from Prime Minister David Cameron and agreed to the establishment of an independent newspaper regulator with far greater powers than those available to the existing watchdog. The editors steered a careful course, embracing most but not all of the measures recommended.